Market diagnosis
Regulation, demand, competitors and pricing in your segment, with a recommended entry model. Usually 4–6 weeks.
Your route from China into the European market.
Market entry, go-to-market strategy and EU business development for Chinese manufacturers, in Mandarin, Polish and English.
Book a 30-minute market check
We take manufacturers from first question to first European contract.
Qiao Partners helps Chinese producers, manufacturers and brands enter Europe. We diagnose the market, build the go-to-market strategy, find and qualify buyers, and set up the entity, certification and tax structure with specialist partners in Poland and across the EU.
In the other direction, we help European companies set up in China: entity formation, production moves, cost estimates and market strategy. We are advisers, not investors: we do not manage money or give investment advice.
桥
A bridge is only worth building if traffic flows both ways. That is the business we are in.Qiao Partners
We help Chinese companies enter the European market.
Six services, from the first read of the market to signed contracts.
Market entry and go-to-market strategy
Channels, partners, pricing and a plan for your first 12 months of sales in the EU.
EU business development and lead generation
We act as your European sales team: qualified buyers, distributors and EPC contractors, and meetings booked.
Entity, certification and tax setup
With partner law and tax firms: company formation, CE marking and battery passport, VAT, and Polish Investment Zone incentives.
Regulation and government relations
CBAM, the EU ETS, the Batteries Regulation and sector rules; engagement with ministries, agencies and regulators.
China entry for European companies
Entity setup, production moves, cost estimates and market strategy in China.
How an engagement runs.
Market check
30 minutes, free. We tell you whether and how your product can sell in Europe.
Diagnosis
4–6 weeks. Rules, buyers, prices and the right entry model.
Strategy
Go-to-market plan, partners, budget and timeline.
Entry and sales
Entity, certification and ongoing business development to first contracts.
We track market trends, now and to 2035.
We follow EU rules, auctions and investment flows to see which equipment Europe will buy, and when. These are the markets we watch today.
- Now
Battery storage (BESS) and components
Poland's grid-storage build-out, and the EU battery passport from February 2027.
- Now
Biomethane equipment and membranes
Upgrading membranes, compressors and digesters toward the EU goal of 35 bcm of biomethane a year by 2030.
- Now
AI data-centre components
Liquid cooling, power distribution and backup power for new European capacity.
- Now
Solar, grid and transformers
Inverters, transformers and switchgear for grid expansion, under the Net-Zero Industry Act's resilience rules.
- 2027–2030
Battery recycling equipment
Processing lines ahead of the EU's minimum recycled-content rules for batteries from 2031.
- 2027–2030
Heat pumps and industrial heat
Electrified heat as carbon pricing reaches buildings and transport fuels through ETS2, planned from 2028.
- 2030–2035
Hydrogen and electrolysers
RED III requires 42% renewable hydrogen in industry by 2030 and 60% by 2035.
- 2030–2035
Sodium-ion and long-duration storage
Next-generation storage chemistries as grids need many hours of flexibility.
Specialists, brought together for each mandate.
We work with experts in law, tax, certification and regulation across Europe and China, and with the ministries and agencies that shape market access. Each client gets the team their situation needs, in Polish, English or Mandarin.
Our team's experience includes
Work with us
- Goldman Sachs
- J.P. Morgan
- Tencent
- Accenture
3Countries where we operate today
5Languages spoken across our team: Dutch, Polish, Mandarin, Ukrainian and Italian
6yearsOf cross-border experience between China and Europe
Start a conversation.
Tell us about your company and what you need. We reply within one working day. If you prefer to talk, pick a 30-minute slot in the calendar.
Thank you. We have your enquiry and will reply within one working day.
Your enquiry did not send. Please email us at contact@qiaopartners.eu.
Or book a 30-minute call
Frequently asked questions.
How does a Chinese manufacturer start selling in the EU?
Four steps: confirm the product rules (CE marking and sector rules such as the Batteries Regulation), decide who acts as the EU economic operator (an importer, a distributor or your own entity), price against European competitors, and line up the first buyers. Our market diagnosis covers all four in 4–6 weeks.
Do we need a company in Poland or elsewhere in the EU?
Not always. Many manufacturers start through an importer or distributor. An EU entity pays off once you hold stock, bid in tenders, offer local warranty and service, or assemble in Europe. We set it up with partner law and tax firms.
Why use Poland as the entry point to Europe?
Poland is a large, fast-growing energy market with central logistics for Central and Eastern Europe, lower operating costs than Western Europe, and a corporate income tax exemption for new manufacturing investments under the Polish Investment Zone. We are based in Warsaw.
What is the EU battery passport and when does it apply?
From 18 February 2027, industrial batteries above 2 kWh, electric-vehicle batteries and light-means-of-transport batteries placed on the EU market need a digital battery passport, reached by QR code (EU Batteries Regulation, Article 77).
Can you help with CBAM and the EU ETS?
Yes. We explain how CBAM and the EU ETS affect your product's cost and price in Europe, and work with specialists on reporting and compliance.
Do you work with government bodies?
Yes. We engage ministries, investment agencies and regulators on market access, permits and incentives, together with our legal partners.
Do you invest in projects or give investment advice?
No. We are commercial advisers. We do not invest, manage funds or give investment advice.
How do your fees work?
A fixed fee for the market diagnosis, a monthly retainer for business development and, in some mandates, a success fee on signed commercial contracts. The first 30-minute call is free.
Reach out.
- Qiao Partners on LinkedIn
- Europe
- Warsaw, Poland
- Asia
- Beijing, China